US Open Tennis
While on the mcgarrybowen design team I worked on the USTA account assisting creative teams in designing yearly campaigns for the US Open Grand Slam in New York. Work included print, ooh, tv, social, digital and experiential executions.
ROLE
Visual Design
Art Direction
PENN STATION DOMINATION
In a takeover of 22 digital screens in Penn Station in August 2014 we created GIFs featuring the excitement of the US Open in efforts to spur an impulse buy to the US Open while cummuting. (Arthur Ashe > Your Office)
US OPEN CAMPAIGN 2015
Art Direction of 2015 US Open Campaign showcasing the entire experience of the US Open in each piece of communication.
US OPEN BRAND GUIDE
I also had the opportunity to create an in-depth US Open Brand Guide to help the USTA refine the overall US Open brand message. I worked with our design director and strategy team to interview USTA employees and key stakeholders and complete a brand audit which would inform the development and design of the brand guide. The end product was a brand guide that more cohesive and impactful brand presence through consistent visuals, tone of voice, logo usage, etc.