The Assignment:

Leverage the visual direction from broadcast by highlighting AutoZone’s distinctive assets: the standout orange branding and a focus on simplicity and customer service.

The Execution:

I led the creative team through multiple design explorations to showcase AutoZone’s services and products while keeping the brand front and center. We tailored the campaign to various audience segments, creating a system to target them based on their specific needs.

On social we adopted a low-fidelity approach to connect with passionate DIY-ers on all major platforms. This strategy kept production costs low and allowed us to create and edit content on demand.

The Assignment:

Leverage the visual direction from Broadcast by highlighting AutoZone’s distinctive assets: the standout orange branding and a focus on simplicity and customer service.

The Execution:

I led the creative team through multiple design explorations to showcase AutoZone’s services and products while keeping the brand front and center. We tailored the campaign to various audience segments, creating a system to target them based on their specific needs.

On social we adopted a low-fidelity approach to connect with passionate DIY-ers on all major platforms. This strategy kept production costs low and allowed us to create and edit content on demand.

ROLE
Art Direction
Visual Design
Content Creation
Product Photography
Photo Retouching

ROLE
Art Direction
Visual Design
Content Creation
Product Photography
Photo Retouching