In their mission to be recognized as the go-to resource for car repair knowledge, AutoZone embarked on an ambitious content creation project. Across four large-scale productions, we captured over 80 instructional videos, alongside hundreds of behind-the-scenes stills.

I played a pivotal role in this project, helping to direct on-set and dedicating countless hours to editing both long-form and short-form content. The resulting videos cater to a wide audience, from emerging DIY enthusiasts tackling their first simple repairs to seasoned DIY-ers looking for detailed, step-by-step guides for more complex jobs.

This diverse content library not only empowers the next generation of car owners but also solidifies AutoZone's place as the authority in DIY car repair.

ROLE
Art Direction
Shoot Direction